To create a teaser campaign for the store launch and brand reveal at Perinthalmanna, KeralaMedia
The presence of long-time competitors in a whole new city was a challenge.Solution
We created a teaser campaign for the general public by showcasing the brand in an indirect way by using a conversational term 'Ella Tharakkalum Nanavum" which the public easily identified with. We also did a brand reveal at the end, creating an aura of suspense.Result
By not directly revealing everything in the beginning, we created anticipation and excitement among the public and target consumers, making this campaign a success.