To communicate the arrival of an eventful food fest catering local delicacies of Kozhikode to the urban crowd, ensuring maximum reach in order to increase the footfall at the fest.Media
Outdoor, Print, Digital, RadioChallenge
To bring the feel of the food festival through creative works and to create a nostalgia, which would attract them and create a craving in the crowd.Solution
A series of campaigns inspired by famous Malayalam songs were created, the lyrics of which were twisted with culinary terms in order to bring in the food festival feel. The illustrations spoke so much of the aroma and the flavours besides connecting different images and emotions of Kozhikode. The creatives served a dual purpose by serving the role of an invitation as well.Result
The campaign attracted a handsome number of footfalls everywhere from North Kerala, mostly from Kozhikode by creating huge impressions both online and offline.