To celebrate the one year anniversary of a new dealership of BMW In KochiThe challenge
Making the luxury class customers visit the closed eventThe Idea
We created a campaign WE’RE ONE: UNITED BY SHEER DRIVING PLEASURE
The idea was to present the brand as a customer-first brand by welcoming the customers on board as part of the event. We conducted an event where bartending skills was an attraction. Also, we invited the customer for a night-yacht trip.
We could bring back almost all our customers on board
We could generate the most essential brand engagement online and offline
Mouth to mouth publicity